Hospitality
How We Work
Deans Point operates on a simple yet powerful principle: the more guests engage with a hospitality establishment, the more they are rewarded. By staying at participating hotels, dining at affiliated restaurants, and utilizing various services offered by partnered businesses, customers accumulate points that can be redeemed for exclusive benefits and experiences. Deans Point enhances customer satisfaction and fosters long-term loyalty by offering personalized rewards tailored to individual preferences, such as room upgrades, complimentary meals, spa treatments, or even access to VIP events. This innovative program not only incentivizes customers to choose specific hospitality businesses but also fosters a sense of community and connection within the industry, promoting collaboration and growth among participating establishments. With its user-friendly interface, versatile redemption options, and seamless integration with partner businesses, Deans Point is revolutionizing the way hospitality businesses engage with their customers and elevate their overall experience.
Elevating Your F&B Hospitality Business
At Deans Point, we pride ourselves on being experts in the business of food and beverage hospitality. With a team of experienced professionals from the hospitality and restaurant industry, we collaborate with our clients and venture partners to help them unlock the full potential of their businesses.
Our diverse range of expertise includes providing support to established restaurant brands as they chart their future course, assisting hotel companies with specific asset development, helping farmers and estate owners diversify their offerings, and advising real estate developers on all their options.
Our team members are not just consultants; they are also hospitality leaders in their own right, with extensive global experience and a proven track record of success. We own and operate our own businesses, sit on the boards of many companies, and bring an unparalleled network of contacts to every project we undertake.
We are committed to challenging traditional thinking and defining the right strategy for your business. Using our broad industry knowledge and in-depth research, we provide recommendations that have a tangible commercial impact.
Our approach is designed to empower leaders and equip them with the tools they need to succeed. We are not interested in creating a dependency on our services but rather in providing our clients with the insights and expertise they need to thrive in a competitive marketplace.
International Expansion & Collaborations
Expanding a restaurant business internationally involves a complex process that demands careful consideration of various factors, including brand compatibility, product localization, and choosing the right operating model or partners. Although the potential benefits are considerable, a strategic approach is essential to succeed, rather than relying purely on chance. At Deans Point, we have a wealth of experience supporting hospitality and restaurant brands in expanding globally, and we can offer the same guidance to your business.
Here are some of the areas where we can provide assistance to help you create a successful international expansion strategy:
Market research and analysis
Growth criteria and expansion plan development
Partner identification, evaluation, and selection
Representation and negotiation
Franchise preparation
Commercial & Brand
It is essential to have a brand strategy for your restaurant or F&B concept in order to focus on your customers and occasions that will bring the most value. A brand goes beyond just a visual identity, it should establish an emotional connection with customers, create a strong customer experience, build loyalty, and establish trust. All of these efforts will increase sales and grow your business. At Deans Point, we have worked with many F&B brands to define their brand and create a coherent strategy for growth.
We can support you in the following areas to ensure the success of your brand:
Defining your brand
Conducting market research
Auditing your propositions and providing support for new product development
Auditing your brand and commercial aspects
Conducting value chain analysis
Partner identification, evaluation, and selection
Developing a portfolio strategy
Investments
Deans Point understands that investing in restaurants, food and beverage, or the hospitality technology sector can be an exciting and highly rewarding venture, with high returns of investment possible with the right opportunities. Our experience and insights in the sector, combined with the continuing professionalization and evolution of the industry, can help make your merger, acquisition, or investment a success.
We have worked with institutional investors, private equity firms, high net worth individuals, and corporations on all kinds of deals related to these areas. Our expertise includes:
Identifying and assessing investment opportunities
Conducting brand and commercial due diligence
Conducting market research and analysis to better understand the investment landscape
Providing pitch support to help secure the best deals
Developing investment documentation and business plans to support your investment strategy.
Growth & Development
The food and beverage sector is notorious for its challenges in achieving success due to its high level of competition, strict regulations, and slim profit margins. Although the barriers to entry may be low, the failure rates remain high, and businesses need to continually adapt to new trends, technologies, and shifting consumer behaviour. Scaling a multi-site restaurant or hospitality brand presents an even greater challenge, as it requires not only an exceptional concept, but also consistent operational delivery, strong processes, and an experienced team. We have collaborated with businesses of all sizes, from small entrepreneurs opening their first venue to some of the largest global brands, helping them to succeed where many others have failed. With our first-hand knowledge of the industry, we have successfully started and scaled businesses ourselves, and are here to support you on your growth journey.
Here are some of the key areas where we can provide support:
Analysis of gaps and opportunities
Market research and PESTLE analysis
Development of growth mapping strategies
Analysis of operating models
Feasibility studies
Advisory services for creating sustainable and impactful value
Growth & Inspiration
The food and beverage sector is known for its cut-throat competition, tight margins, and stringent regulations, making it a challenging industry to thrive in. To succeed, businesses must continuously evolve and adapt to new trends, technologies, and shifting consumer behavior. Deans Point understands the difficulties in growing and scaling a multi-site restaurant or hospitality brand, which requires not only a great concept but also consistent operational delivery, robust processes, and an experienced team.
Our team has worked with businesses of all sizes, from start-ups to some of the largest brands worldwide, helping them succeed where many fail. Drawing on our first-hand knowledge of the industry and pitfalls, we offer support in the following areas to help businesses achieve their growth goals:
Gap and opportunity analysis
Marketplace research and PESTLE analysis
Growth mapping
Operating model analysis
Feasibility studies
Sustainable and impact-led value creation advisory
In addition, we provide an array of services that help inject energy and fresh thinking into businesses. These services include one-off interventions, longer-term support, or programs designed to foster team building, understand the market better, and develop strategies to identify opportunities. Some of these services include:
Trend scanning, scouting, and foresight
Study tours and safaris
Inspiration Sessions
Leadership away days
Conference program direction
Conference program direction
Speaking and moderating events